There’s nothing like a good case study to really put some color to the value we provide here at Highforge. Our SEO team took on the challenge of transforming the digital presence of a professional services firm in South Florida. Here’s what happened over the last year:
- Challenge: The client had little online visibility and was not ranking for core service keywords in their area.
- Since the implementation of SEO best practices, our work has translated to:
- Rank in top positions and earned SERP features for core service keywords
- 248% increase in clicks* from Google. This shows a clear alignment with the intention of the searchers, ensuring relevance and visibility
- 147% increase in impressions* on Google. This effort consistently enhances overall visibility in Google search results, resulting in a continuous increase in web inquiries, phone calls, and cases.
- 128% increase in users from organic traffic visiting the site (YTD YoY)
- 124% session increase from organic traffic (YTD YoY)
- Brand SERP Improvements: Creating a rich brand SERP through accurate information, improved site links, images, videos, and off-site reputation. This is your new business card. Having an accurate and informative brand SERP builds trust, authority and increases brand visibility. Demonstrates Google’s understanding of the brand (E-E-A-T). For more on E-E-A-T, take a look at this explanation from Google’s Quality Raters Guidelines.
- Google Knowledge Panel: By properly feeding Google information about the brand, they now have a Google knowledge panel. This builds authority, increases visibility, and enhances the brand’s image and reputation with Google.
- The last two bullets are more and more important with Google E-E-A-T and the continued changes they are making.
Want results like these? You know who to call. Contact Highforge to discover how we can help you get found on Google.