Elements of a High-Converting Lead Magnet

For many businesses, social media is an important way to engage potential customers and clients, showcase your capabilities, and stay relevant in an ever-crowded landscape of direct and indirect competitors. But even the most sophisticated social media campaign is often not a targeted-enough approach to garner truly qualified and actionable leads. This could be by…

In the world of websites, you’d be hard “pressed” to find a platform more widely used than WordPress. Powering nearly 40% of websites, WordPress is a solid choice for web developers to create rich, dynamic, and responsive sites that are easy to update on the back end with its customizable, built-in CMS (Content Management System).…

Whether you’re a small local retailer or a global clothing giant, local SEO is critical to your business’s success. Businesses of all shapes and sizes need one thing in common: customers. In order for your customers to find you, you need to appear in Google’s search results. That’s because Google remains the behemoth of online…

With all the hype around social and emerging technologies, is email marketing taking a back seat at your organization? We hope not. That’s because to date, email marketing is still performing as the most effective marketing channel. Surprised? Keep reading for our insights on 10 steps to email marketing success in 2022. If you do…

If you’re managing lead generation and sales growth for your company, chances are you put a lot of effort into your paid advertising strategy. In 2021, social ads platforms like Facebook, Instagram, LinkedIn, and Twitter grew exponentially. As the pandemic took away traditional methods of marketing like conferences and in-person networking events, many companies have…

Fall is here! And while we won’t be getting out the holiday decorations just yet, we are definitely thinking about preparing our clients’ e-commerce stores for the holiday season. Now is the time to strategize, develop and optimize your Woocommerce or Shopify site before a big holiday push. If last year was any indication, you…

With Facebook users topping more than 2 billion, the competition to get your brand front and center is an enormous challenge for most brands. Facebook hasn’t helped this by seriously limiting organic post reach. What that means for brands today is if you want your content to reach your target audience, you’ve got to embrace…