With Facebook users topping more than 2 billion, the competition to get your brand front and center is an enormous challenge for most brands. Facebook hasn’t helped this by seriously limiting organic post reach. What that means for brands today is if you want your content to reach your target audience, you’ve got to embrace…

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If you are a small to mid-sized business in nearly any industry, marketing is perhaps your most important department. But do you have the expertise on staff to direct a new product or service strategy, develop a comprehensive marketing plan or bring in the right team to execute your ideas? Enter the Fractional CMO. Though…

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If you own a business, you probably know there are lots of ways to drive traffic to your business. But if blogs aren’t a part of your content strategy, it’s time to switch it up. Whether it’s editing old content or generating new posts, emphasizing blog content is a must for your business if you’re…

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Jacob is a close friend. But he’s been struggling lately and he’s become distant, I suspect he’s depressed. When I ask him about his home life he brightens up and beams about his wife and kids. It’s when we talk about work that his mood sours. He tells me he struggles to find the energy…

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Now that everyone is shifting to remote work I keep getting asked how Highforge made the transition two years ago to a fully distributed remote team with no central office. We’ll keep this short and sweet. We use Slack for instant chat across team. On Slack we have channels for each department as well as…

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Here at Highforge, we hate balloon animals and love creating creative & tech-savvy solutions for our clients. We love doing good work and hearing that we’ve more than satisfied our clients. That’s why we teamed up with Clutch earlier this year to keep a pulse on how we’re doing. Clutch is a B2B ratings and…

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That Isn't My Job

“That Isn’t My Job” are four very ugly words. Today I had 165 emails to respond to and 3 meetings on my plate. Efficiency and speed were the key to my surviving the gauntlet. At 4:13 PM, a newish client sends an email asking for help from the wrong people. As I’m burning through my…

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