For many businesses, social media is an important way to engage potential customers and clients, showcase your capabilities, and stay relevant in an ever-crowded landscape of direct and indirect competitors. But even the most sophisticated social media campaign is often not a targeted-enough approach to garner truly qualified and actionable leads. This could be by…

Read More

Whether you’re a small local retailer or a global clothing giant, local SEO is critical to your business’s success. Businesses of all shapes and sizes need one thing in common: customers. In order for your customers to find you, you need to appear in Google’s search results. That’s because Google remains the behemoth of online…

Read More

If you’re managing lead generation and sales growth for your company, chances are you put a lot of effort into your paid advertising strategy. In 2021, social ads platforms like Facebook, Instagram, LinkedIn, and Twitter grew exponentially. As the pandemic took away traditional methods of marketing like conferences and in-person networking events, many companies have…

Read More

Welcome to the age of the Collective. What’s the difference between hiring an agency, a freelancer, or building an in-house marketing team versus engaging with a Collective? Let’s start with what a collective is. It embraces the gig economy and looks towards the future of possibilities by creating efficiencies and focusing high-end specialists on solving…

Read More

Here at Highforge, we live for making big wins for clients, which usually means new qualified leads, website traffic, and direct revenue. Advertising is almost always a part of the play, and our digital advertising tool chest includes Google, Facebook, Instagram, Twitter, and Linked In Ads. In our initial meetings with clients, they’re often uncertain…

Read More

You spend a lot of time and money creating a marketing campaign. You’ve created a results-driven marketing plan. You’ve invested in paid media. You’re getting a lot of clicks and traffic, but your landing page is not converting. Whether you’re trying to collect leads, generate sales, or drive downloads, landing pages do what your website…

Read More
unicorn