AI isn’t just changing how people search—it’s changing who gets found. With the rise of ChatGPT, Perplexity, Microsoft Copilot, and Google’s AI Overviews, your website needs to be ready for an entirely new search paradigm.
In this post, we’ll look at five powerful statistics on AI and SEO—and then give you five quick action steps you can take today to boost your visibility.
5 Quick Stats on AI + SEO
1. 65% of consumers say they’ve already used AI-powered search tools like ChatGPT or Perplexity to research products or services. (PwC, 2024)
2. 70% of users trust AI-generated recommendations as much as human ones when considering purchases. (McKinsey, 2024)
3. AI-powered search is expected to influence $900B in global eCommerce sales by 2028. (Gartner, 2024)
4. Google’s new AI Overviews feature is expected to impact visibility for 40% of traditional search results. (Search Engine Journal, 2025)
5. Businesses that optimize for AI search early could see a 20–30% increase in organic visibility compared to competitors. (BrightEdge, 2024)
5 Quick Action Items to Improve Your AI Search Visibility
1. Add Structured Data to Your Website
AI assistants rely on context to deliver accurate answers. By implementing schema markup (structured data), you help AI understand your services, products, and credibility signals. This makes it far more likely your content will be surfaced in AI-driven answers.
👉 Pro tip: Use schema for local businesses, FAQs, and reviews.
2. Submit Your Site to Search Engines
Don’t assume search engines have found everything on your site. Make sure your website is submitted and verified in:
- Google Search Console
- Bing Webmaster Tools (important because Bing powers ChatGPT and Microsoft Copilot)
This step ensures that AI search systems can crawl and understand your content.
3. Optimize Your Google Business Profile
AI assistants often pull local business data directly from Google Business Profiles. An incomplete or outdated profile could mean missed opportunities.
Keep your profile updated with:
- Services and product offerings
- Hours of operation
- Photos and videos
- Recent reviews and responses
4. Be Present in Trusted Directories
AI search tools like Perplexity.ai rely on authoritative sources to provide recommendations. If your business isn’t listed in reputable directories, you’re invisible to those systems.
Add your business to:
- Industry-specific directories
- Local business directories
- Perplexity’s source index
This increases your chances of being cited by AI.
5. Create Claude Artifacts About Your Business
Many large language models (LLMs), including Anthropic’s Claude, draw from a knowledge system called Claude Artifacts. These artifacts act as structured, saved documents that LLMs can reference when answering user queries.
How to use this for your business:
- Log into Claude.ai.
- Create an Artifact summarizing your business, your top services/products, and key details customers should know.
- Format the content clearly with headings, lists, and FAQs.
- Publish and share the Artifact link — the more visibility it gets, the better chance LLMs will use it as a source.
👉 By creating artifacts for each of your major offerings, you increase the likelihood that Claude (and other AI tools pulling structured data) will recommend your business when people search.
Wondering how you’re doing on AI SEO? One of the fastest ways to gauge your visibility is to simply ask the AI tools themselves. Try prompts like:
- “Who are the best [your service] providers near me?”
- “What company offers [your product/service] in [your city]?”
If your business doesn’t appear, it’s a sign your content needs to be adjusted, enriched, and optimized for AI-driven discovery.
Final Thoughts
AI-driven search is no longer futuristic—it’s here. Customers are already making high-ticket purchase decisions (think $65,000 dental procedures or $20,000 remodels) based on AI recommendations from tools like ChatGPT.
By taking these five quick actions, you’ll position your business ahead of competitors and ensure you’re part of the AI-powered buying journey.
It’s not just about search rankings anymore—it’s about AI visibility. The earlier you adapt, the better your chances of being the brand that customers choose.
