Coming up with new ideas for a new blog series for your business can be daunting. Maybe you’re having a little writer’s block, or perhaps you just need a shot in the arm to get creative and meet that deadline. Whatever the circumstances, we’ve all been there. Blank page on your laptop and a looming…
Read MoreUnless you’ve been living under a rock, you’ve heard about ChatGPT, an AI-powered chatbot that provides responses to questions and prompts. You type a question, and ChatGPT generates a response in seconds. Rather than searching on Google and selecting multiple search results to review, ChatGPT provides an answer in simple language and a conversational tone.…
Read MoreIf you’re a digital marketer, you’re faced with creating a great headline for everything from websites to emails to blog posts to ads and more. But what makes your headline stand out from the crowd? What ingredients do you need to craft a headline that grabs your audience’s eyeballs among the barrage of incoming communications…
Read MoreAt Highforge, we’re always discovering new marketing tools and strategies to help your business grow and thrive. This month, we’re diving into lead tracking strategies for small businesses, and we can’t wait to share our tips, tricks and solutions to help you manage your sales funnel effectively. Let’s get started! Do you know exactly what…
Read MoreIf you’re a digital marketer today, chances are executives in your company have an opportunity to connect with B2B clients and showcase their expertise as thought leaders. This is a craveable space for many in the C-suite, and it’s important to effectively represent your brand in order to position it for business opportunities. Many business…
Read MoreThis month, we’re talking about best practices for text message marketing or SMS marketing. One of the most valuable places you can reach your customers is right on their mobile phones. But rather than using SEO to get your customers on your website, text messages provide endless opportunities to connect with your customers in real-time…
Read MoreIf you’re a digital marketer today, using Google Ads is a great way to boost the performance of nearly any marketing campaign. It’s almost always a part of our digital strategy, and you can use Google Ads for your business no matter what your industry or specialty. Recently, Google added some awesome new ad features…
Read MoreYour website is the anchor of your business. It establishes your online presence, conveys your brand and its values, and showcases what you have to offer potential customers. That’s why it’s important to keep it up to date, seamless for the end user, and perfectly optimized. But unless you have an in-house WordPress specialist, you…
Read MoreChances are, you spent a lot of time, effort and money to ensure your website reflects the soul of your business and highlights the incredible products or services you provide. But a good website gets updated frequently, and the best websites ensure they get critical updates needed to perform at their best and create a…
Read MoreAfter several years of shifting focus from in-person events and tradeshows to digital marketing efforts during the pandemic, it is exciting to see tradeshows make a comeback in 2022 in a big way. We don’t know about you, but we’ve sorely missed the human connection and engagement that can only happen live and in-person. But…
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